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Templates

Plain answers on WhatsApp Business: costs, templates, consent, Shopify and moving your number. Written by the Qubox team and checked against Meta’s own pages.

Templates

How to get a WhatsApp template approved first time

Meta approves a WhatsApp template when its category matches the content, its variables are numbered in order, never sit at the very start or end, each has a sample value, and the wording follows WhatsApp's policies. Wrong categories, badly placed variables and missing samples are common reasons for rejection, and you can check all of them before you submit.

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